CRESCENT DUCK CASE STUDY
A century-old partnership embraces modern digital transformation
Challenge
Crescent Duck, a heritage poultry producer with over 100 years of history, needed to bring their digital presence into the modern era while respecting their century-long legacy. The challenge was to create a responsive, contemporary platform that would honor their traditional values while meeting current digital standards.
Strategic Approach
Our nearly two-decade partnership with Crescent Duck gave us unique insight into their brand values and audience needs. We focused on creating a solution that would preserve their historic character while delivering modern functionality. The trust built over years of collaboration allowed us to guide their digital evolution with confidence, recommending WordPress as a platform that would provide both stability and flexibility.
Solution
The new platform delivers a thoughtfully balanced digital experience. Built on WordPress, it combines sophisticated responsive design with intuitive content management, allowing Crescent Duck to maintain their online presence with ease. The visual design respects their heritage while embracing contemporary web standards, creating an experience that feels both timeless and modern. Clean typography and generous white space let their story and products take center stage, while robust backend functionality ensures long-term sustainability.
Impact
The redesigned website stands as a testament to the value of long-term partnership in digital evolution. It serves not only as a modern, responsive platform for Crescent Duck’s current needs but also provides a flexible foundation for future growth.
The success of this project demonstrates how traditional businesses can embrace digital transformation while maintaining their authentic character.
