AMMERLANDER CASE STUDY
Crafting Video Strategy for a European Dairy Leader's US Market Entry
Challenge
Ammerländer, Europe’s oldest dairy conglomerate founded in 1885, needed to establish a stronger presence in the North American market. As a German company, their traditional European market insights didn’t translate to US consumers. They needed to educate multiple audiences – from grocery chains and delis to restaurants and consumers – about their premium cheese products while bridging significant cultural and linguistic market differences.
Strategic Approach
We began with comprehensive market research, developing a strategy that would resonate with North American audiences. Our approach encompassed both English and Spanish-speaking markets, starting with thorough competitive analysis and market positioning. We conducted extensive stakeholder interviews – from corporate chefs to sales managers – transforming their insights into compelling narratives that would connect with American audiences.
Solution
Our comprehensive video content system brought Ammerländer’s story to life through a series of 18 professionally produced, bilingual video shorts. Filmed in Sysco Foods’ Miami headquarters, we transformed their corporate kitchens into a production studio, creating content that showcased everything from cooking applications to product features. Each video was carefully crafted in both English and Spanish, with professional voice-overs and dynamic transitions. The project extended beyond video production to include detailed product brand guidelines and a unified visual language, ensuring consistent presentation across all markets and platforms.
Impact
The video campaign proved instrumental in securing placement in Publix Supermarkets, one of the nation’s top 10 largest supermarket chains with 1,271 retail locations. The content’s ability to effectively communicate product value and applications across multiple audiences – from purchasers to deli staff – was cited as a key factor in this significant market expansion.
