DE MEDICI IMPORTS CASE STUDY
Luxury E-commerce with De Medici: Balancing Brand Elevation with B2B Reality
Challenge
De Medici, part of the Gellert Global Group, presented us with a unique e-commerce challenge. As importers of premium Mediterranean specialty foods, they required a digital platform that would showcase their exceptional products while serving two distinct audiences. Their retail partners needed a comprehensive resource for bulk ordering and product information, while direct consumers sought a luxury shopping experience. This duality demanded an innovative approach to e-commerce design and functionality.
Strategic Approach
Our solution centered on creating a hybrid platform that seamlessly bridges luxury retail and B2B functionality. Drawing inspiration from premium retailers like Williams-Sonoma, we developed a visual design language that elevates product presentation to match the quality of De Medici’s curated selections.
This aesthetic foundation supports a sophisticated ordering system that accommodates both individual consumers and business clients requiring large quantities. We complemented the commercial aspects with rich editorial content, including an extensive recipe collection and culinary education resources, transforming the site into a comprehensive destination for both product discovery and gastrononic inspiration.
Solution
The resulting platform artfully balances form and function. Premium product photography and refined typography create an environment worthy of De Medici’s luxury offerings, while robust backend systems streamline inventory management and order processing.
The interface adapts intuitively between consumer browsing and business purchasing, maintaining elegance across both experiences.
A particular focus was placed on the recipe and culinary content section, which serves as both inspiration for consumers and a valuable resource for business clients demonstrating product applications.
Impact
The platform has proven successful in its multifaceted role. While operating within the constraints of a selective direct-to-consumer market, the site demonstrates consistent year-over-year growth in both sales and engagement. More importantly, it serves as a vital communication channel between De Medici and their retail partners, functioning as both a comprehensive digital product catalog and an educational resource.
The platform’s ability to maintain a luxury aesthetic while serving practical B2B needs has made it an essential tool in De Medici’s digital strategy, supporting their position as a premier importer of Mediterranean specialty foods.
