ENTERPRISE PIM CASE STUDY
Transforming Product Data into Strategic Advantage
“Prior to the PIM, we had a shared server folder — more like a dark hole. Files got deleted, assets lived on people’s desktops, and when someone left, their work often went with them. After two years of working with the system, we now have a single go-to source for product information, images, POS, presentations, and marketing assets. The marketing team uses it every day. The extras — generated POS and PowerPoint slides — are a total time changer. This could not have existed without SolarJet and their forward thinking, always adapting to our challenges and providing a solution.”
— Susan Lopez, Senior Marketing Manager, Gellert Global Group
Challenge
The Gellert Global Group faced significant challenges managing product and category content across their family of companies. Their content libraries were fragmented and difficult to navigate, creating inefficiencies throughout their organization. With large sales teams distributed across North America, conventional PIM solutions with per-user fee structures were prohibitively expensive. Additionally, these off-the-shelf options would have required GGG to surrender ownership of their valuable content data to third-party providers.
Strategic Approach
We recognized that GGG needed a custom solution that would centralize their product information while maintaining data ownership and controlling costs. Our approach focused on creating a flexible system that could:
• Consolidate information from multiple sources
• Provide role-based access controls
• Enable customizable views based on user needs
• Facilitate seamless content distribution
• Scale cost-effectively across their large organization
Solution
The resulting custom PIM system, built using Cloud-based SaaS technologies including DronaHQ, Retool, and Cloudinary, delivers comprehensive product information management through:
• Powerful search capabilities for producers, products, and marketing assets
• Daily automated product imports from ERP systems
• Unlimited storage for images, PDFs, videos, and other marketing assets
• Flexible export options including CSV data and custom PDF product sheets
• Granular user role management controlling visibility and edit permissions
• Direct Magento e-commerce integration for selected data fields
• Product completeness scoring to identify information gaps
• Custom email generation with targeted product information
• Controlled vendor access with approval workflows
• Mass action tools for efficient bulk updates
• Sophisticated filtering across thousands of products
• Multilingual support for global team collaboration
Impact
By the numbers.
In a recent 75-day period, the SolarJet PIM delivered measurable, sustained engagement across Gellert Global Group’s organization:
108 active users across seven divisions — consistent daily and weekly usage across marketing, sales, and operations teams
1,671 sessions and nearly 10,000 page views in 75 days, demonstrating genuine organizational adoption
558 downloads of presentations, POS materials, sell sheets, and product assets — an average of more than 7 per day
669 search initiations — teams actively using the system as a real-time product reference tool
685 unique SKUs browsed, spanning meats, dairy, baking, specialty accompaniments, and more
What changed.
Before the PIM, GGG’s product assets lived everywhere and nowhere — scattered across server folders, personal desktops, and the memories of people who may no longer be with the company. Finding a product image meant knowing who had it. Finding a sell sheet meant hoping it hadn’t gone out of date. When team members left, their files often went with them.
Today, the system serves as a single source of truth for GGG’s entire product catalog — images, videos, sell sheets, specs, allergens, recipes, descriptions, and presentations — all centralized, always current, accessible to every team that needs them.
The most-used feature tells its own story: GGG presentation decks dominate the download charts. Sales teams are pulling ready-made, up-to-date category presentations directly from the system — without submitting a design request, without waiting, without wondering if the data is current.
Real adoption looks like this.
Like any organizational tool, adoption varies across teams. The marketing team uses the system daily and has been disciplined about maintaining and expanding the asset library. Sales adoption is growing — the teams and individuals who have embraced it most fully use it as a real-time reference in customer conversations, accessing product specs, images, and presentations on demand.
The system has become, in Sue’s words, “a single go-to source” — and in our experience, that kind of institutional resource only becomes more valuable as the team grows and the product catalog expands.
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