ENTERPRISE PIM CASE STUDY
Transforming Product Data into Strategic Advantage
Challenge
The Gellert Global Group faced significant challenges managing product and category content across their family of companies. Their content libraries were fragmented and difficult to navigate, creating inefficiencies throughout their organization. With large sales teams distributed across North America, conventional PIM solutions with per-user fee structures were prohibitively expensive. Additionally, these off-the-shelf options would have required GGG to surrender ownership of their valuable content data to third-party providers.
Strategic Approach
We recognized that GGG needed a custom solution that would centralize their product information while maintaining data ownership and controlling costs. Our approach focused on creating a flexible system that could:
• Consolidate information from multiple sources
• Provide role-based access controls
• Enable customizable views based on user needs
• Facilitate seamless content distribution
• Scale cost-effectively across their large organization
Solution
The resulting custom PIM system, built using Cloud-based SaaS technologies including DronaHQ, Retool, and Cloudinary, delivers comprehensive product information management through:
• Powerful search capabilities for producers, products, and marketing assets
• Daily automated product imports from ERP systems
• Unlimited storage for images, PDFs, videos, and other marketing assets
• Flexible export options including CSV data and custom PDF product sheets
• Granular user role management controlling visibility and edit permissions
• Direct Magento e-commerce integration for selected data fields
• Product completeness scoring to identify information gaps
• Custom email generation with targeted product information
• Controlled vendor access with approval workflows
• Mass action tools for efficient bulk updates
• Sophisticated filtering across thousands of products
• Multilingual support for global team collaboration
Impact
The custom PIM solution has transformed GGG’s approach to product information management, delivering significant ROI through improved efficiency and enhanced content quality. By maintaining data ownership while eliminating per-user fees, the system provides substantial cost savings compared to commercial alternatives. Sales teams now access current product information instantly, marketing teams manage assets efficiently, and international teams collaborate seamlessly across languages. The system has become an essential component of GGG’s digital infrastructure, supporting their position as an industry leader.
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