challenge
Ammerländer, Europe’s largest dairy conglomerate, was looking to educate their USA grocery store purchaser customer base on their product range’s high-quality and unique benefits.
idea
A 9-video series, recorded in both English and Spanish, to highlight product excellence, the producer’s German manufacturing excellence along with our ability to craft high-impact video. Our engagement included a comprehensive competitor analysis that provided search and keyword insights, SWOT, and market statics; we researched their target markets and buyer personas and provided a full view of their competitors from the retail floor.
result
A beautiful, high-quality, and educational video product that has played a crucial role in the products successful roleout, including the product line’s recent entrance into many of our nation’s top grocery store chains.