challenge
The Betty Ford Alpine Gardens of Vail wanted a full rebrand along with a website with eCommerce capabilities to create a way to experience their organization’s offerings, from events to their grand alpine view as the ‘world’s highest botanic gardens’.
idea
To create a focused and universal brand that approaches its subject matter with equal parts integrity and wide-eyed wonder.
result
Year over year, Betty Ford Alpine Gardens continues to improve their attendance totals, a clear indication their message is being received, and the delivery method for those messages is being embraced.