Roots Rx wanted to grow in the crowded Colorado Cannabis marketplace.
Vail-based Calyx Communications partnered with Solar Jet to deploy a strategy focused on digital energy, brand strategy, sales/training, and customer growth for Roots Rx’s 6-dispensary locations across the Rockies.
They didn’t know who their customer was, and so we had our challenge.
Segmented, targeted outreach based on meaningful, gathered customer data.
Over the course of 14-months, we built a digital strategy intent on understanding who the customer was. We also built a competitive brand, developed a top-of-class Magento 2 based online ordering system connected with their ERP. We consolidated social media which had been handled separately and inconsistently across their locations. And we found cost-effective success in SMS with campaign averages of 4-7% and segmented campaigns with 35% engagement.