problem

Resident Link works with hundreds of property management companies across the USA to provide their residents with a credit
building service based on timely rent payments. They’d begun a web dev process with a digital marketing agency and were dissatisfied with the results, and came to us looking for help; they wanted to rebrand and redevelop their existing website with the goal of business growth.

objective

With this web redevelopment project, Resident Link had two primary goals: building credibility with their target audience – one increasingly fractured and distracted by a noisy digital landscape – and increasing visitor engagement and web sign-ups.

tactics

Our engagement began with a thorough understanding of the B2C services marketplace. A mobile-first strategy was employed and we identified numerous friction points with the wireframes they had supplied to seed the project. We consolidated the UI/UX, removing pages and reducing steps in the onboarding process.

result

The new Resident.Link launched in early 2022 and was quickly absorbed by IDIQ, a national B2C digital services solution who not only thought the revamped website was a perfect fit for their larger suite of B2C services.