Michelle Tampakis had spent much of her professional life as an award-winning food educator at NYC’S Institute of Culinary Education when she was diagnosed with a gluten intolerance that changed the course of her career.
In 2011, she decided to branch off into a burgeoning ‘Gluten Free’ food category but was starting from ground zero. She needed everything.
Identity, web, catalog, photography… and a Plan.
We structured our development process into an agile series of 3-6 month phases, based on immediate needs and goals.
In 7 years, Whipped Pastry has grown from a niche player into a regional powerhouse, serving their first-rate confections and pastries to industry titans such as Fairway, Crumbs Bake Shop, and Hilton Hotels.